The WNBA has the potential for significant growth in the coming years.

The league’s plans for expansion include efforts to secure more lucrative media deals, brand sponsorships for players, and collaborative strategies for increasing its global reach. This expansion only comes directly through star players such as Aja Wilson, Caitlin Clark, and Angel Reese.

The challenges of competing with other women’s sports leagues and attracting a wider audience are real but with the help of Issa Rae and others, the WNBA will shine as it deserves.