The BIG3 has played a key role in the growing popularity of 3-on-3 basketball, contributing to its rise as a recognized and respected sport.

Cam Newtown interviews Ice Cube about the league’s impact on the 3-on-3 landscape, examining its influence on the rules, the format, and the overall perception of the game. It also discusses the potential for further growth and development of 3-on-3 basketball, both domestically and internationally.